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Who we serve

Ready for greater
influence.

Strategic advisory for people and organisations whose public positioning does not yet reflect the full value of their expertise, leadership or impact.

We help them strengthen how they are seen, trusted and remembered.

Our clients

Already successful.
Ready for more.

Our clients are often already successful. They have built careers, businesses, institutions and reputations. What they need next is greater clarity, visibility, authority and strategic direction.

Executive Presence & Influence Coaching

I always knew I was competent, but Herrada helped me embody leadership. Their coaching on voice modulation, body language, and presence during boardroom presentations changed everything. Within three months, I was not only more persuasive. I was invited to keynote at a global summit. Influence is an art. Herrada is the maestro.

Managing Director, Pan-African Finance Group

Image Consulting & Elite Styling

Every appearance matters in my line of work. Herrada’s styling team understood my schedule, culture, and visibility needs. They curated a wardrobe that reflects power, heritage, and elegance. I have never felt more seen, or more respected, just by walking into a room.

Ministerial Advisor & UN Delegate

The etiquette and savoir-faire training helped me refine how I navigate global circles, from high-level diplomatic dinners to private family foundations. Herrada trained me not just to attend, but to lead with cultural intelligence and finesse. This training is a necessity for the African elite.

Oil Executive, Abuja / Dubai

Strategic Network Build

I was expanding into Francophone West Africa and needed real introductions. Herrada placed me at private circles and elite events I didn’t know existed. Within months, I had business leads, global visibility, and even media interest. They don’t just open doors, they walk you through them.

Luxury Real Estate Developer

PR & Media Management

When I stepped into the private sector, Herrada managed every detail of my transition. From ghostwritten op-eds to proactive media coverage and reputation management, every piece felt authentic and polished. They protected and promoted my image simultaneously.

Former Minister of Trade and Industry

Diplomacy & International Protocol

Herrada’s training in diplomatic protocols has been critical to managing high-stakes international relations. The team tailored every module to our traditional and modern governance structure. What impressed me most was how they combined discretion with excellence.

Private Royal Secretary

My brand kit by Herrada is world-class. From my signature to my digital press kit, everything is sleek, elegant, and deeply aligned with my global consulting identity. It’s not just branding, it is positioning.

Brand Identity, Global Health Consultant

Social Etiquette

When my husband received his appointment, suddenly I was expected to host dignitaries, attend state functions, and navigate global social codes with elegance and confidence. I was gifted a training session with Herrada and I can say without hesitation, it was the most impactful investment in my new life. From understanding formal table settings to the nuances of cross-cultural greetings, I learned not just how to host, but how to command a room with grace and how to support my husband diplomatically. Today, I mentor other diplomatic spouses across Africa, and it all began with the knowledge, poise, and confidence Herrada instilled in me. Every woman stepping into influence needs this.”

Diplomatic Spouse & Philanthropist

High-Net-Worth Individuals

Success does not always create influence.

Many accomplished individuals have achieved significant professional or financial success but remain less visible, recognised or strategically positioned than they should be. They often operate at a high level privately, while their public presence does not fully reflect their standing.

They may have strong experience, extensive networks and valuable achievements, yet lack a clear personal brand, an intentional public image or a trusted advisor to guide their next stage.

How Herrada helpsWe help high-net-worth individuals build a credible, intentional and lasting public position through personal brand advisory, executive presence development, reputation management, executive image consulting, media positioning, thought leadership, digital presence strategy and legacy planning.

Visibility that creates trust, access and meaningful opportunity.

Governments & Public Institutions

Public leadership requires trust, clarity and strong representation.

Government bodies and public institutions operate in environments where reputation, communication and public confidence are essential. Leaders must represent institutions, engage stakeholders and communicate policies with professionalism and credibility.

Herrada supports public institutions in strengthening leadership, reputation and institutional capacity.

Founders and Entrepreneurs

A strong business needs a founder and leadership team that people can trust.

For many founders, the business grows faster than their leadership, communication or public positioning. The company may have investor support and a strong product, but still struggle to earn customer confidence, build culture or communicate its value.

Herrada helps founders and growth companies become leadership-ready, customer-ready and investment-ready.

How Herrada helpsOur advisory work strengthens founder positioning, personal brand strategy, executive presence, leadership development, corporate brand strategy, strategic communications, business advisory, and team and culture development.

We help founders lead more confidently, communicate more clearly and become credible representatives of the businesses they are building.

CEOs & Executive Leaders

Leadership becomes more visible as responsibility increases.

CEOs, executives and senior leaders are expected to make sound decisions, communicate clearly and represent their organisations with confidence. They must manage internal expectations, board relationships, public perception and changing business environments.

Herrada serves as a strategic advisory partner for leaders navigating these responsibilities.

How Herrada helpsWe support executives through executive advisory, coaching, presence development, leadership communication, reputation management, media preparation, board and stakeholder positioning, international business etiquette and succession advisory.

Our work helps leaders become more intentional in how they communicate, influence and represent their organisations.

Family Businesses & Family Offices

A successful family enterprise must be prepared to continue beyond its founder.

Family businesses often carry more than commercial value. They hold a family name, reputation, history and legacy. Without clear succession, governance and leadership development, that legacy can become vulnerable.

Herrada helps family businesses prepare the next generation while protecting the reputation and values that built the organisation.

How Herrada helpsWe support succession planning, next-generation leadership development, founder positioning, family reputation advisory, governance support, legacy planning, brand continuity strategy and international positioning.

We help families build institutions that can remain respected, relevant and well-led across generations.

International Organisations & Development Partners

International organisations work across complex cultures, stakeholders and operating environments.

Effective leadership and communication are essential when managing programmes, partnerships and institutional relationships across countries and communities.

Herrada supports international organisations and development partners with advisory, training and capacity-building solutions.

How Herrada helpsWe provide leadership capacity building, executive training, strategic communications, cross-cultural communication, diplomacy and protocol, reputation advisory, stakeholder engagement and organisational transformation support.

Our programmes are tailored to leadership teams, departments, project teams or wider institutions.

Public Figures, Celebrities & Athletes

Public attention can create opportunity, but it can also create pressure.

Public figures, entertainers and athletes need more than visibility. They need a clear position, a credible reputation and a strategy that supports their career, partnerships and long-term legacy.

How Herrada helpsWe support clients through personal brand advisory, reputation management, media positioning, image consulting, strategic communications, thought leadership, partnership positioning and legacy planning.

We help public figures take greater control of their narrative and build influence that extends beyond visibility.

Senior Professionals & Emerging Leaders

Professional growth can stall when expertise is not matched by visibility and positioning.

Many capable professionals are overlooked for leadership roles, partnerships and opportunities because their value is not clearly communicated.

Herrada helps ambitious professionals prepare for the next stage of their careers.

How Herrada helpsWe support clients through personal brand strategy, executive presence development, LinkedIn optimisation, leadership development, professional image consulting, communication coaching, career positioning and thought leadership.

We help professionals become more visible, credible and prepared for opportunities that match their capabilities.

Next steps

Ready to strengthen your position?

Meaningful positioning requires more than visibility. It requires clarity about who you are, what you represent, how you are perceived and where you intend to go.

From personal brand and executive presence to reputation, leadership and legacy, our work is designed to position you for meaningful, measurable and lasting success.

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