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Strategic positioning advisory

Strategic Positioning for People of Influence.

We help leaders, founders, families and institutions shape how they are positioned, perceived and remembered through strategic advisory , spanning presence, reputation, influence and legacy.

01 / Private advisory

Success is not accidental. It is intentionally positioned.

Who we are

Success should be recognised.

You may already have the experience, achievements and ambition. Yet your public image may not reflect your level of success. We bring strategic clarity to your work, reputation and long-term positioning.

“The strongest position is one that feels entirely, unmistakably yours.”

What we offer

Strategic advisory
around you.

Every Herrada engagement starts with strategy. We take the time to understand your ambition, environment and the future you intend to shape.

Positioning

Who you are,
made clear

Clarifying what you represent and how you should be positioned across every professional and public environment.

Presence

How you
show up

Strengthening how you communicate and present yourself, so your public presence matches your private authority.

Reputation

What people say
when you are not in the room

Developing how you are perceived and trusted

Reputation

What people say
when you are not in the room

Developing how you are perceived and trusted

Influence

Turn expertise into authority

Translating expertise and experience into authority and opportunity.

Legacy

Impact that
outlasts the moment

Preparing people, businesses and institutions to sustain their influence over time.

The Herrada difference

We start with strategy,
not a template.

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Strategy

Every decision is guided by clarity, research and long-term positioning.

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Bespoke

Every engagement is tailored to the client rather than built from a standard template.

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Personal

We focus on the people behind the brands and the influence they want to build.

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Discreet

We understand the importance of privacy, trust and confidentiality.

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Results-focused

Our work is designed to create meaningful, measurable and lasting success.

Recognition & impact

Recognition built on purpose and impact.

Herrada’s work and leadership have received recognition for their impact in consultancy and business development. These acknowledgements reflect our commitment to excellence, professionalism, purpose and lasting influence.

Feminine Achievement
B&FT Excellence
40 Under 40

Testimonials

What our clients say

Executive Presence & Influence Coaching

I always knew I was competent, but Herrada helped me embody leadership. Their coaching on voice modulation, body language, and presence during boardroom presentations changed everything. Within three months, I was not only more persuasive. I was invited to keynote at a global summit. Influence is an art. Herrada is the maestro.

Managing Director, Pan-African Finance Group

Image Consulting & Elite Styling

Every appearance matters in my line of work. Herrada’s styling team understood my schedule, culture, and visibility needs. They curated a wardrobe that reflects power, heritage, and elegance. I have never felt more seen, or more respected, just by walking into a room.

Ministerial Advisor & UN Delegate

The etiquette and savoir-faire training helped me refine how I navigate global circles, from high-level diplomatic dinners to private family foundations. Herrada trained me not just to attend, but to lead with cultural intelligence and finesse. This training is a necessity for the African elite.

Oil Executive, Abuja / Dubai

Strategic Network Build

I was expanding into Francophone West Africa and needed real introductions. Herrada placed me at private circles and elite events I didn’t know existed. Within months, I had business leads, global visibility, and even media interest. They don’t just open doors, they walk you through them.

Luxury Real Estate Developer

PR & Media Management

When I stepped into the private sector, Herrada managed every detail of my transition. From ghostwritten op-eds to proactive media coverage and reputation management, every piece felt authentic and polished. They protected and promoted my image simultaneously.

Former Minister of Trade and Industry

Diplomacy & International Protocol

Herrada’s training in diplomatic protocols has been critical to managing high-stakes international relations. The team tailored every module to our traditional and modern governance structure. What impressed me most was how they combined discretion with excellence.

Private Royal Secretary

My brand kit by Herrada is world-class. From my signature to my digital press kit, everything is sleek, elegant, and deeply aligned with my global consulting identity. It’s not just branding, it is positioning.

Brand Identity, Global Health Consultant

Trusted by organisations
across sectors and continents.

Next steps

Ready to strengthen your position?

Meaningful positioning requires more than visibility. It requires clarity about who you are, what you represent, how you are perceived and where you intend to go.

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