Strategic advisory
Visibility, authority
and lasting impact.
Herrada works with accomplished individuals, ambitious businesses and visionary institutions whose public positioning does not yet reflect the full value of their expertise, leadership or impact.
Every engagement is bespoke, discreet and strategically designed.
What we offer
Six areas
of advisory.
Each area can stand alone or be combined into a single engagement shaped around your position and goals.
Personal Brand
& Authority
Build a personal brand that reflects your expertise, ambition and position.
A strong reputation begins with clarity about what you stand for and how you are perceived. Herrada helps executives, founders, professionals and public figures define their positioning and build credible authority around their expertise.
Our work includes
- Personal Brand Advisory
- Founder Positioning
- Executive Profiling
- Thought Leadership
- Digital Presence and LinkedIn Optimisation
- Personal Positioning and Public Relations
The result is a clearer, more consistent personal brand that strengthens visibility, credibility and professional influence.
Executive Presence
& Image
How you present yourself influences how you are perceived.
Executive presence is more than appearance. It is the combination of how you communicate, carry yourself, engage with others and represent your organisation.
Personalised guidance across
- Executive Presence
- Image Consulting
- Executive Styling
- Verbal and Non-Verbal Communication
- Public Speaking
- Posture and Professional Conduct
- Business, Social and Cultural Etiquette
- Digital Presence
- International Etiquette and Conduct
Reputation & Strategic
Communications
Protect your reputation. Strengthen your narrative. Communicate with purpose.
Reputation is built over time but can be affected by a single moment. Herrada helps leaders and organisations understand how they are perceived, manage their narrative and communicate more strategically.
Our advisory work includes
- Reputation Management
- Strategic Communications
- Media Positioning
- Executive Communications
- Public Relations
- Crisis and Reputation Advisory
We help ensure that your communication supports your wider positioning, strengthens trust and reinforces the reputation you intend to build.
Leadership & Executive
Development
Strong leadership requires more than expertise. It requires self-awareness, presence and the ability to lead with clarity.
Herrada works with executives, founders and emerging leaders to strengthen the capabilities required to lead effectively and visibly.
Our work includes
- Leadership Development
- Executive Coaching
- Executive Presence Development
- Communication and Leadership Advisory
- Executive Workshops
- Masterclasses
- Bespoke Development Programmes
Whether preparing for greater responsibility, navigating a transition or developing as a leader, our approach is tailored to the individual and their leadership context.
Corporate &
Institutional Advisory
Organisations are shaped by the people who lead, represent and experience them.
Herrada supports businesses and institutions seeking stronger leadership, positioning, communication and organisational performance.
Our work includes
- Business Advisory
- Corporate Brand Strategy
- Organisational Positioning
- Strategic Communications
- Leadership Development
- Diplomacy and International Protocol
- Public-Sector Advisory
We work with leadership teams and institutions to align people, positioning and communication with their broader strategic objectives.
Family Legacy
& Succession
A successful enterprise must be prepared to continue beyond its founder.
For family businesses and family offices, long-term success requires thoughtful preparation for leadership transition, succession and continuity.
Advisory support around
- Family Legacy
- Succession Planning
- Next-Generation Leadership
- Family Business Advisory
- Leadership Transition
- Brand and Reputation Continuity
Our work helps families prepare the people, leadership and positioning required to protect what has been built and create a foundation for what comes next.
How we work
Strategy before
execution.
Every Herrada engagement begins with understanding. We take time to understand your current position, your ambitions, your challenges and the environment in which you operate before recommending a course of action.
01Discovery Call
We begin with a conversation to understand your needs, objectives and priorities.
02Strategy Assessment
We assess your current positioning, challenges and opportunities.
03Tailored Proposal
We develop a bespoke scope of work based on your objectives and the level of support required.
04Strategy Workshop
We work through the findings together and agree priorities and a plan.
05Implementation & Advisory
We put the plan into action, with ongoing guidance at each stage.
06Review & Growth
We review progress, identify opportunities and refine the approach as your needs evolve.
Next steps
Ready to strengthen your position?
Meaningful positioning requires more than visibility. It requires clarity about who you are, what you represent, how you are perceived and where you intend to go.
From personal brand and executive presence to reputation, leadership and legacy, our work is designed to position you for meaningful, measurable and lasting success.